Nike x Dick’s Sporting Goods

At Day One we were tasked with casting and producing photo and video content for Nike in partnership with Dick’s Sporting Goods to celebrate National Yoga Month. The images, shot by photographer Jacq Harriet, lived across multiple platforms, including social, web, email, and in-store display.

The project eventually led to us leading social content and curation for Nike’s 2023 leggings launch with Dick’s, as well as creating and producing a series of in-store events and classes at Dick’s Sporting Goods locations across the country.